Marketing Major at Ball State University

When you wear your favorite outfit, sip your latte, or download a popular catchy song, you are touching the result of marketing. Behind it all are creative brand managers, savvy market researchers, and problem-solving sales reps, along with scores of other strategic marketers. They delve deep into consumer lifestyles, identify niche markets, and analyze consumer insights to understand how consumers interact with the world and use the products they encounter.