MS in Advertising at Boston University

The graduate curriculum in Advertising provides advanced, focused learning in the essence and practice of the industry, honing skills in strategic thinking and practice. The program helps students develop expertise in account strategy, creative development, consumer insight, media, and account management. It cultivates strong abilities to write, design, and present ideas in a thoughtful, professional, and persuasive manner. Students learn the importance of collaboration by working in creative and account teams.

The program is designed to blend an understanding of traditional advertising campaigns with fast-changing best practices in the area of professional strategies and creative execution. Learning occurs in the classroom, in the community, and during internships. Students may also enroll in AdLab, the advertising agency operated by students, which provides the real-world experience of working on an account team for a client who pays a fee for professional–quality services. Students graduating from this program have the knowledge and skillset to enter the advertising industry with both academic and practical expertise. These experiences are enhanced by a variety of challenging individual and team-based projects focused on creative, management, media, brand-building, consumer insight, and technological acumen.