Marketing at Christian Brothers University

Learn to tell the stories of the world’s products, services, and brands, and experience an internship with one of CBU’s preferred local business partners. Every industry needs marketers to help create brand identities and connect with consumers.

With a CBU Business Administration major and a Marketing concentration, you’ll learn how to become one of these professionals who works with a variety of modern and traditional tools, from social media advertising to billboards and print ads.

The CBU Marketing program also offers major-specific elective options that will help you personalize your degree. For example, the entrepreneurship course will help you learn how to start and run your own business, and the selling and sales management course is for you if you’re interested in building your bargaining and negotiation skills. Courses in marketing research focus using technology to gather customer information, and business-to-business and international marketing courses teach about these growing industries.

To capstone your experience, you will put your skills to the test by engaging in an internship with one of CBU’s business partners.