Bachelor of Science with a Major in Business, Business Analytics Concentration at George Washington University

The concentration in business analytics degree program provides students with the analytical tools and conceptual framework needed to understand and apply data and decision modeling in real life settings. Business analytics is defined as the extensive use of data, statistical and quantitative models, and fact-based management to drive decisions and actions. More than just modeling and data manipulation, it is a process of transforming data into actions through analysis and insights in the context of organizational decision making and problem solving. Combining the business analytics concentration with any other area in business, such as finance or marketing, or in other fields, such as engineering, public policy, and international affairs, may give graduates expanded career opportunities.