Master of Science in the Field of Marketing at George Washington University

The master of science (MS) in marketing program is designed to provide students with knowledge, skills and abilities to visualize long term strategies and analyze critical information in a fast changing and uncertain global environment.  The program exposes students to modern theories and research in consumer behavior, research methodology and analytics, advertising and sales promotion, digital technologies, and the technologies of artificial intelligence and automated marketing.  Marketing department courses emphasize an experiential learning pedagogy so that students develop strong problem solving and integration skills.  The courses integrate theory, method and applications.  They emphasize the collection, organization and processing of consumer and marketing data, new analytic methodologies, and the impact of social media and new product and service technologies.  Marketing is an exciting and dynamic field, and the MS reflects this.