DIGITAL MARKETING, B.S. at Lewis University

Digital marketing focuses on how to reach potential customers where they spend their time online and in highly targeted, relatable and results-driven ways. Digital Marketing majors at Lewis University receive the same foundational education as traditional Marketing majors, along with the practical online marketing skill set companies so desperately need. This includes anything from digital marketing and content marketing to paid ads and search engine optimization (SEO), among other techniques. Upon graduation, students will know how to incorporate digital marketing strategy and online reputation management into a company’s overall marketing efforts.