Business Analytics Major (B.B.A.) at Ohio University

Business analytics refers to the knowledge, skills and competencies required for the methodical exploration and investigation of business data using predictive, and prescriptive statistical tools to support decision making and to gain insight of business performance. The OHIO College of Business offers an undergraduate major that develops students skills and competencies in business analytics and provides them with hands on experience of statistical tools used in the business environment using data provided by industry partners.

Business Analytics comprise of two equally important domains:

  1. Information Management: the creation, collection, organization, processing, analysis and reporting of data within the context of business
  processes in the enterprise using database software and visualization tools.

  2. Statistical methods, tools and techniques: the quantitative understanding of statistical methods, techniques, and tools to analyze the data and
  contextualize it within the business to gain competitive insight.