MARKETING at Oregon State University

Think about the most impressive marketing campaign you’ve ever seen. It might have come from brands like Nike, Apple or Coca-Cola. These brands have achieved greatness with the help of a strong marketing strategy, building consumer insights across mass media channels. This is what you'll study — the science of consumers, product, and communication to build strong, successful brands.

The heart of marketing is creating value in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers, and distributing the products to customers.

Through the degree program, you'll choose classes following along one of four tracks: marketing management, marketing and digital communications, consumer insights, or professional sales. This aligns you as a profession-ready marketer at graduation.

With your marketing degree, you're ready for all types of businesses as all need marketing strategies and techniques to be successful in the marketplace. Career opportunities, including advertising, retailing, brand management, logistics management, market research, purchasing management, sales and many more options.

Marketing is a major program of study offered in Corvallis. Marketing also is an option for business administration majors offered in Corvallis or online through Ecampus. Marketing is offered as a minor.