Marketing, Social Media and Mobile Marketing, MS at Pace University

Social media and mobile technology are continually transforming the way customers and firms interact. With our unique master’s degree in social media and mobile marketing, you’ll be able to meet the challenges presented by evolving media's impact on the marketplace head-on.

• The Masters in Social Media and Mobile Marketing at the Lubin School of Business is designed for anyone from the recent college graduate to more experienced marketers who seek to develop or refine their expertise in digital marketing communications and enjoy accelerated exposure to cutting-edge thinking in the social/mobile space.
• Unique features of the 18-month program include:
• Coursework integrated with real world/real time projects
• Access to leading industry practitioners and guest speakers
• Lubin's MS in Social Media and Mobile Marketing program is STEM-approved, offering international students the ability to work for a longer period without immediate need of sponsorship.
• Develop or refine your expertise in digital marketing communications
• Implement and evaluate social media and mobile marketing strategies
• Measure the effectiveness of digital campaigns

ADD OPPORTUNITIES AND EXPERIENCES

Mobile and social are the new normal in marketing. Our MS in Social Media and Mobile Marketing at the Lubin School of Business is designed for anyone from recent college graduates to more experienced marketers who seek to develop or refine their expertise in digital marketing communications. By enrolling in this program, you will enjoy accelerated exposure to cutting-edge thinking in the social/mobile space.

Coursework is integrated with real-world, real-time projects, and you will have access to leading industry practitioners and guest speakers. Additionally, the program is STEM-designated, offering international students the ability to work for longer periods without immediate need of sponsorship.

The program offers the ultimate blend of strategy and science for creating, delivering, and managing brand communications. You will acquire the knowledge, tools, and multidisciplinary skills needed for researching, planning, implementing, and evaluating social media and mobile strategies. Students evaluate and measure communications campaigns; segment and target markets for social media and mobile tactics; devise strategies for integrated communications using traditional and new media; integrate digital campaign strategy with objectives, brand strategy, and media plans; and track and measure campaigns using industry-standard metrics and techniques.

CAREER OPTIONS

• Director of Mobile Marketing
• Director of Online Communications
• Director of Social Marketing and Brand Communications
• Director of Social Media Strategy
• Engagement Manager
• Multimedia Communications Specialist
• Online Content Coordinator
• Social Media Account Executive