BS in Fashion Marketing & Merchandising at Sacred Heart University

The BS in Fashion Marketing & Merchandising prepares students for the exciting world of fashion, including marketing, retailing, merchandising and related industries. Our students have completed internships and secured positions in over 100 companies in the fashion industry. 

Why Earn Your BS in Fashion Marketing & Merchandising at Sacred Heart?

In the fashion marketing & merchandising program, you will:

• Study the history, evolution, and business of fashion
• Examine fashion industry advertising and promotional strategies
• Participate in collaborative projects, including analysis of publicly-held apparel or retail corporations, or designing and and launching a proprietary apparel line 
• Examine brand expansion through licensing and franchising
• Launch a hypothetical fashion brand
• Explore supply chain management and integration from the sourcing of raw materials to finished apparel
• Work directly with fiber, yarn, color systems, printing, fabric, and finished apparel
• Have the opportunity to join The Fashion Club, where students learn from guest speakers, take trips to firms and museums in New York City, attend fashion shows, and exchange internship advice
• Benefit from Sacred Heart’s internship connection to companies such as Ralph Lauren, Madewell, Hearst Publishing, Diane von Furstenberg, J. Crew, and L’Oreal
• Have the opportunity to double major; finance, accounting, communications & media studies, theatre arts, and graphic design all pair well with fashion marketing & merchandising
• Visit textile plants, yarn sources, garment manufacturers, and retailers, and hear from guest lecturers in the fashion industry

Graduate prepared for a career in fashion

Of the approximately 90 companies where our students have completed their internships, the majority of these are in New York City. Sacred Heart has a bus system which is timed to meet the trains going into and from New York at the Bridgeport train station. It is common for a student to have an internship in New York and then return for an evening class or students may have a morning class and then take a later train into the city. The College of Business & Technology, the Placement Office, and the faculty give unending support in securing internships and jobs. Our fashion marketing graduates currently hold positions at many iconic companies.