BS in Marketing at Sacred Heart University

Experience the specialized marketing courses and generalized business courses you need to gain a well-rounded perspective on both marketing and business.

Why Earn Your BS in Marketing at Sacred Heart?

As a Marketing major, you will learn to effectively and efficiently market products and services to consumers and clients worldwide; study global markets and learn to develop global marketing plans; and develop the skills to assume multiple roles in a complex international business environment.

In the Bachelor of Marketing program, you will also:

• Understand the evolution of the marketing discipline and how marketing has contributed to political, economic, and legal aspects of business

• Learn to access, evaluate, and organize information for decision-making
• Develop technology-related skills, and understand the impact and opportunities technology offers
• Understand and contribute to ethical decision-making, standards, and conduct
• Understand varying perspectives and cultures
• Examine the benefits and consequences of marketing activities
• Gain real-world experience in a unique internship program that emphasizes job search, interviewing, and career assessment skills alongside experience in the field
• Have the opportunity to become involved in the student-run Marketing Club, a Collegiate Chapter of the American Marketing Association
• Join the Fashion Club, if you are a Fashion Marketing & Merchandising minor

Combine your interests

You can choose to combine and enhance your area of study through a double major in:

• Marketing & Accounting
• Marketing & Economics
• Marketing & Finance
• Marketing & Management
• Marketing & Sport Management

You can also join the Fashion Marketing & Merchandising program, or fast track your studies by joining the Bachelor’s to Master’s Degree in Digital Marketing.