Advertising Major at The University of Memphis

If you dream of creating commercials for the Super Bowl, then advertising might be the career for you.

Advertising students study all phases of the industry from art direction to media planning and buying. For instance, advertising students write and design ads, conduct market research and develop campaigns. They sharpen their creative skills, learn the inner workings of the industry and gain the academic credentials needed for success.

An advertising professional work alone and with a team. People in advertising sell, create, think, strategize and execute ideas to connect people and products.

Advertising students can work for an advertising agency, a national or regional company, a media firm or a vendor. Job titles include, for example: copywriter, media planner and buyer, graphic designer, brand manager, media sales, account executive, social media marketer, creative director, marketing strategist, photo/video editor, promotions manager, event planner, photographer, market researcher and account planner.