Graphic Design, B.F.A. at The University of Memphis

Graphic designers shape our visual environment, combining words and images into messages that inform, persuade, sell, and entertain. It's a field that combines art and technology with business and culture. Designers create work that is useful and responds directly to the needs of others. The limitations of an assignment, defined by purpose, audience, and budget, are seen as challenges rather than barriers to the imagination.

Our faculty and students are enthusiastic about the role graphic designers play in our increasingly visual environment. The graphic design curriculum covers key aspects of design and visual communication for both the print and digital environment. Instruction in the fundamental concepts of visual communication, current graphic computer applications, methods of developing creative solutions which give meaningful form to ideas and information, and business practices, develop the skills and knowledge necessary for practical application. At the same time questions about the nature of visual communication are asked.