Marketing, B.B.A. at University of Houston

Courses in marketing (MARK) focus on various topics in the marketing of goods and services. Topics include how to conduct market research, how to understand buyer behavior, how to formulate marketing strategies, how to sell, how to manage selling operations, how to use databases to manage customer relationships, how to manage marketing communications programs, and how to conduct and manage digital marketing programs.

A marketing major is appropriate for students who plan careers in selling, sales management, digital marketing, retailing, or marketing staff functions such as marketing communications, market research, and general marketing management.