Marketing BS at University of Massachusetts Dartmouth

Build a solid foundation for your career through knowledge of marketing fundamentals and a variety of hands-on experiences both in the classroom and the field. As a marketing major, you'll explore all phases of marketing and distributing products and services throughout the global economy with a focus on understanding consumers and acquiring information for decision-making.

Learn how to:

• identify potential markets
• develop marketing and pricing strategies
• estimate the demand for products and services
• integrate e-commerce and social media into marketing strategies
• conduct primary and secondary marketing research
• lead marketing communications and sales presentations
• perform statistical analyses

Our graduates are well prepared for careers as marketing directors, public relations and advertising managers, research analysts, sales managers, and directors of marketing communications.