Consumer Experience Management at University of North Texas

The B.S. in Consumer Experience Management at the University of North Texas is an industry-endorsed program that prepares graduates to create and manage consumer experiences — the single most important driver of business success today. Consumer experience is widely expected to become the primary differentiator and top priority for modern businesses.

This degree can help you make 24/7, year-round digital access to services, products and information a compelling journey for your customers. You'll also gain a deep understanding of consumer behavior, data analytics and digital applications, allowing you to develop insights and strategies to help your customers' experiences stand apart from those offered by your competitors.

The degree is interdisciplinary, providing a consumer experience management foundation with one or two concentrations (15-33 hours) in areas such as Business Analytics, Communications, Hospitality Management, Information Science, Journalism, Management, Marketing, Merchandising, Psychology, Retail, Sociology and Sport Management.

This program prepares graduates for careers as:

• Analysts of consumer experience and insights
• Consumer experience design managers
• Consumer experience planning managers
• Consumer insights managers
• Customer experience project managers
• Directors of consumer experience management
• Vice presidents of consumer experience

Companies such as Nordstrom, Neiman Marcus, Amazon, Kohl's, HSN, Disney and Dick's Sporting Goods, along with businesses as diverse as hotels, resorts, restaurants, professional sports organizations and entertainment companies seek graduates with consumer experience management expertise. The degree also provides skills and knowledge you can use in other industries, such as journalism, gaming, marketing, information science, computer science, engineering and healthcare.