Marketing B.S., with Digital Marketing Concentration at University of South Florida

Marketing is a dynamic field with many dimensions, including product selection and planning, product distribution, pricing, and promotion. Marketing poses many challenges and yields generous rewards for those who meet these challenges. Marketing operations are carried out domestically and internationally in all business organizations that offer a good or service. Many marketing concepts are applicable to the operations of non-profit organizations such as governmental, educational, and healthcare institutions, as well as charitable and political campaigns. Marketing operations provide the most visible links between the firm or institution and its many publics. Marketing deals with people who are constantly changing in their needs, wants, and desires; and coupled with these changing tastes is a fiercely competitive environment sustained by all the resources of a rapidly evolving technology. These forces lead to much of the challenge and dynamic nature of marketing.

The Marketing program prepares students for initial entry and management positions in many areas of marketing with a curriculum that is concerned with:

• Understanding how to attract and retain customers;
• Having the ability to find and analyze information;
• Being able to design, collect, and analyze marketing information to be used in managerial decision making;
• Using digital and traditional media to reach customers;
• Having personal communication skills that businesses demand;
• Being capable of writing an actionable marketing plan;
• Understanding and being able to apply the latest marketing concepts, including marketing automation.