Graduate Diploma in Business (Marketing) at Victoria University

Overview

Begin a rewarding career in marketing with a graduate diploma from VU.

Build on your qualifications or professional experience with knowledge tailored to the dynamic and digital marketplace. This course gives you an overview of marketing theory and the practical skills needed to confidently start in the marketing field.

If you have relevant work experience, but no bachelor degree, our diploma improves your chances of stepping into a marketing position. For recent graduates, this course enhances your CV with qualifications for the business world.

During your study, you’ll gain a solid grounding in business statistics, economics and product marketing. You’ll also benefit from hands-on experience in today’s marketing techniques – including digital marketing and communication.

For those looking for higher-level roles, VU’s diploma leads into the Master of Business (Marketing).

Progress to a masters degree in marketing

Aim high in the business world and improve your career prospects with a masters qualification from VU. Our courses are designed to lead into one another. Successful completion of this course will earn you credits towards a Master of Business (Marketing).

A masters in marketing will prepare you for leadership and management positions in business, with a strengthened focus on marketing.

A convenient campus for working professionals

Many of our students are currently working, and we aim to make study as accessible and rewarding as possible.

Our campus is convenient if you are juggling work and study. It is in the heart of Melbourne’s CBD, directly opposite Flinders Street Station.

We have strong relationships with the nearby business community – and use these relationships to give you highly relevant, practical experience during your studies.

Careers

The skills you develop in this course will equip you for entry-level roles in marketing and management.

The following fields are some of the largest in Australia, employing hundreds of thousands of people in advertising, sales and retail alone; job opportunities are expected to grow:

• advertising and marketing 
• advertising and sales management 
• retail management 

Salaries

Jobs in sales, marketing and advertising can earn excellent salaries, particularly if you become a manager. The average salary for advertising and marketing is around $90,000 .

Retail managers, who determine product mix, set prices, and promote products, are more likely to earn around $50,000 a year.