BA Hons Hospitality and Tourism Management & Marketing at University of Strathclyde

Study with us

• ranked 6th in the UK for Marketing (Complete University Guide 2020)
• study Hospitality & Tourism Management in the context of management, strategy, marketing, enterprise, economics and ethics
• be part of a dynamic industry which generates £5 billion to the Scottish economy and creates 1 in 10 jobs
• opportunity for work placements, both in the UK and abroad; paid internships are also available
• ranked in the top 40 universities in the world for Hospitality & Tourism Management

Why this course?

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

Studying Hospitality & Tourism Management opens doors to the largest and fast-growing sector of the economy.

This degree will prepare you for leadership roles in this dynamic industry which generates £5 billion to the Scottish economy and creates one in 10 jobs. You’ll have the skills to manage operations and business across a range of industries including hospitality, tourism and events.

On graduating, you may be able to apply for membership of professional bodies such as the Institute of Hospitality, the Institute of Travel & Tourism, Tourism Society or the Royal Geographical Society.

Learning & teaching

Teaching is over two semesters in blocks of 12 weeks.  Classes are taught through lectures, tutorials, and seminars alongside team-based projects, online materials, and interactive sessions using personal response systems.

External contributors from partnership corporate organisations are involved in teaching and/or assessment of student presentations.

Many of our Marketing classes have guest speakers throughout the year from leading experts e.g. Procter & Gamble, Clydesdale Bank, Accenture, Leith Agency, LIDL.

The innovative and highly acclaimed Management Development Programme (MDP) is at the core of our undergraduate degrees in the Business School and comprises a series of classes which you take throughout Years 1 to 3. 

You develop knowledge and skills in key areas of management, and team-working, communication and decision-making skills, all of which are highly sought-after by employers.

Major employers and alumni from all sectors are involved in the MDP, participating in group sessions, observing student presentations, and providing feedback. Organisations involved include Barclays, Deloitte, Procter & Gamble and Ernst & Young. In first year the best teams are selected to present to senior staff in one of the sponsoring organisations, and there are prizes for the best projects.

The programme builds your confidence and entrepreneurial capabilities, and promotes awareness of globalisation and ethical issues in personal and business decision-making. In Year 3, you develop your own pathway from internships, involvement with business projects, engagement in interdisciplinary activities and business clinics

Careers

Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.

Graduates who specialise in Hospitality & Tourism Management have a combination of practical and business skills. They can understand and respond to consumer needs.

Recent graduates have been recruited into the hotel industry and the service sector with job titles such as graduate trainee, manager, restaurant supervisor and trainee accountant.