BA Hons Marketing at University of Strathclyde

Study with us

• our Marketing degree is ranked in the UK Top 10 (Complete University Guide 2020)
• develop skills for a variety of marketing and management careers
• study in a leading UK centre of marketing education
• benefit from the opportunity to take part in student competitions to win paid internships
• broaden your knowledge through guest lectures by leading industry experts

Why this course?

Studying a marketing degree at the University of Strathclyde Business School, you'll be learning at a pioneering internationally-renowned academic organisation.

We're ranked 6th in the UK for Marketing in the Complete University Guide Subject Tables 2020, while we were also awarded Times Higher Education UK Business School of the Year in 2016.

Our BA in Marketing course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

Learning & teaching

Teaching is over two semesters in blocks of 12 weeks. Classes are taught through lectures, tutorials, and seminars alongside team-based projects, online materials, and interactive sessions using personal response systems.

External contributors from partnership corporate organisations are involved in teaching and/or assessment of student presentations.

The innovative and highly acclaimed Management Development Programme (MDP) is at the core of our undergraduate degrees in the Business School and comprises a series of classes which you take throughout Years 1 to 3.

You develop knowledge and skills in key areas of management, and team-working, communication and decision-making skills, all of which are highly sought-after by employers.

Major employers and alumni from all sectors are involved in the MDP, participating in group sessions, observing student presentations, and providing feedback. Organisations involved include Barclays, Deloitte, Procter & Gamble and Ernst & Young. In first year the best teams are selected to present to senior staff in one of the sponsoring organisations, and there are prizes for the best projects.

The programme builds your confidence and entrepreneurial capabilities, and promotes awareness of globalisation and ethical issues in personal and business decision-making. In Year 3, you develop your own pathway from internships, involvement with business projects, engagement in interdisciplinary activities and business clinics.

Careers

Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They understand how important it is for businesses to strive to be more competitive and profitable.

The Department of Marketing is highly valued by employers and our graduates find jobs in a wide range of industries including the drinks, finance and service sectors. Recent job titles include:

• Account Executive
• Brand Manager
• Business Analyst
• Retail Buyer
• Digital Marketing Assistant
• Marketing Manager
• Media Executive
• Social Media Consultant

with employers such as Apple, IKEA, Unilever and Whyte & Mackay.