BA Hons Marketing & Business Law at University of Strathclyde

Study with us

• develop skills for a variety of marketing and management careers
• study in a leading UK centre of marketing education
• gain an insight into the way law affects organisations
• benefit from the opportunity to take part in student competitions to win paid internships
• broaden your knowledge through guest lectures by leading industry experts
• Strathclyde Business School has a strong reputation for effective working with business, industry and the public sector

Why this course?

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

Business Law covers the general principles of commercial law and business legal regulations. These include company law, competition law and human rights law.

Business Law can only be studied as a second subject as a Joint Honours option.

Learning & teaching

Teaching is over two semesters in blocks of 12 weeks.  Classes are taught through lectures, tutorials, and seminars alongside team-based projects, online materials, and interactive sessions using personal response systems.

External contributors from partnership corporate organisations are involved in teaching and/or assessment of student presentations.

Many of our Marketing classes have guest speakers throughout the year from leading experts e.g. Procter & Gamble, Clydesdale Bank, Accenture, Leith Agency, LIDL.

The innovative and highly acclaimed Management Development Programme (MDP) is at the core of our undergraduate degrees in the Business School and comprises a series of classes which you take throughout Years 1 to 3. 

You develop knowledge and skills in key areas of management, and team-working, communication and decision-making skills, all of which are highly sought-after by employers.

Major employers and alumni from all sectors are involved in the MDP, participating in group sessions, observing student presentations, and providing feedback. Organisations involved include Barclays, Deloitte, Procter & Gamble and Ernst & Young. In first year the best teams are selected to present to senior staff in one of the sponsoring organisations, and there are prizes for the best projects.

Careers

Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in the drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.

Graduates who specialise in Business Law develop excellent research and analytical skills. They can interpret and explain complex information both verbally and in writing. They also have good commercial awareness. Graduates go onto work in government services, commerce and industry, banking and insurance, management and administration.

Some graduates go on to an accelerated graduate LLB degree.