BA in Strategic Communications at National University

Gain in-demand strategic thinking and communication skills by earning a Bachelor of Arts in Strategic Communications at NU. In the strategic communication degree program, you will learn how to help organizations develop a unique voice for use in presentations, print, broadcast, and digital media in a wide variety of fields, such as public relations, advertising, marketing, and corporate communication.

Courses within the BA in Strategic Communication program include academic work, case studies, and hands-on experience creating messages across media platforms. Upon completion of the program, you will be well-prepared to pursue a career that involves developing marketing strategies, project planning, project management, content creation, and leadership.

Program Learning Outcomes

As a graduate of National University’s BA in Strategic Communications program, you will be able to:

• Develop communication campaign messaging strategies
• Apply persuasion theory to communication campaigns and media messages
• Create content that fulfills strategic communications campaign objectives
• Collaborate with others in creating strong, strategic messaging
• Apply research data to guide the development of strategic communication campaigns and messages
• Develop multi-platform, multi-public message dissemination plans
• Create mobile apps for PR and marketing