Marketing at Northern Illinois University

Even the best products don’t sell themselves. In marketing, you will learn how to help companies determine customer needs and wants, and then get the right product to the right place at the right time. You will study buyer behavior, marketing research and marketing strategy. Students also can choose to focus on interactive marketing (studying search engine marketing, social media, website usability, etc.); retail marketing; or enroll in our Professional Sales Program, one of the top-rated programs in the nation preparing students for careers in business-to-business sales.