Marketing Analytics, Master in Business Administration at St Johns University

The MBA with a concentration in marketing analytics develops your digital knowledge base to manage and apply big data, business intelligence and analytics, digital and social media analytics, marketing automation systems, user interface design, and digital innovations in mobile marketing.  You will gain an understanding of analytics and how to apply data to strategic decision-making. Using market data, digital marketing tools, and advanced statistical analyses to make more informed decisions skills are critical for today’s businesses.  The professional experience of our faculty and the focus on technology and analytics sets the marketing analytics concentration apart and will help you advance your career or transition into a new career in marketing.