Advertising and Public Relations Major at Youngstown State University

Businesses communicate with their audiences through advertising, news updates and topics of interest to the public. You become the expert in these communications with the Advertising and Public Relations major at Youngstown State.

The degree program focuses on integrated marketing communications to enhance your marketability to potential employers. You'll gain skills in creating messages to inform or persuade your audience to an opinion about a product or service. And you'll learn to increase product use and sales through branding strategies. From planning events and writing newsletter campaigns to connecting with media personnel, your public relations courses will give you experiences that mimic professional activities.

You'll also sharpen your creative skills to help land you a career in business, public or nonprofit organizations.